The Campaign Team
Bikinis and maillots adorn this promotion merchandising folio from a 1979 Revlon presentation. Beautiful models on the beach wear colorful costumes, but this preview the decade ahead is mostly a elegant statement of today's extremes. The fashions of the times include the nombril bikini silhouette (RV7922-23), and the camisole and nombril underwear (RV7946). On the beach breast drapes and sideties (RV7928), and a very low-waistline sidestrap bikini (RV7944). The fashions of the future include the criss-cross halter (RV7950), and a very good sensing of the slide-side and emerging sidestrap (RV7952), and the emerging bandeau/v-kini silhouette, (RV7962). Maillots, especially the stretchy colorful thin Spandex variety are well represented, with a variety of shoulder (RV7924, RV7954, RV7970, RV7972, RV7974), halter (RV7932, RV7934, RV7936), and strapless designs (RV7930, RV7964). One sports a plunging V neckline (RV7958). Narrow strap camisoles and shorts are spotted (RV7942), as are coverups and playsuits are both leggy (RV7926-27), as well as flashing butt (RV7956). No beat is missed.
Besides presenting a striking collection of fashion alternatives, this collection is masterful in its presentation of sexual ambiguity. Does she or doesn't she one might ask. The themes touched on here include the topless women whose breasts aren't visible to us (RV7920A, RV7920B), the mystery of the unbuttoned shirt (RV7940) as well as the one with only one button (RV7948, RV7976), the offshoulder (RV7954, RV7968), the raincoat (RV7946), the blatantly risky strapless swimsuit (RV7930), and the model about to pulls her cleavage apart (RV7958).
Rich also are the themes, from playing on the beach and pouring water over one's body (RV7920A), to getting buried in the sand (RV7934), and costumes for the nightlife, including some that incorporate tube tops (RV7966) and strapless motifs (RV7938).
Finally, just to make the story complete, there is one picture of a real model at Carnival. She doesn't wear much (RV7960).
The myth of Rio is a pretty girl, a small bikini, and make up.