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Ms. Bain de Soleil The Ultra Block

Stony exterior
July 1982 UB8210

Costume
   Purple bandeau and v-kini.

   TML. N-7. Armpits.

Actions
   The athletic suntan model stands in front of the rocks. Her suntan lotion blocks the sun from her body and her raised arms blocks the sun out of her eyes (1).

Commentary
   A resonance of textual and graphical themes. This early appearance of the bandeau and v-kini in advertising helps define its silhouette on the real beach.

Source
   "The Ultra BLock," Bain of Soleil, ©1982 Charles of the Ritz Group Ltd., ad appearing in New York Magazine, July 5, 1982, inside front cover. 1 picture.
UB821010.JPG