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Ms. Catalina Consumer Chic

Ocean surf, America
le. 1976 HA7650

Costume
   Catalina white halter and sidegather nombril bikini. Towel.

   TML. N-3.

Actions
   An almost conservative model wets her feet in the surf wearing a white halter and sidegathered brief (1).

Commentary
   What is surprising about the 1970s is often just how conservative it can be. In this fashion advertising mid-decade we still witness a full-bodied cloth top, and although the culotte sports gathers and a curving silhouette, it remains only marginally below the navel. The black trim elevates the costume into the realm of a more-expensive bikini,.

Source
    Scanned from Bill Hammond, How to Make Money in Advertising Photography, American Photographic Book Publishing Inc., Garden City, NY, 1976, p. 127. Photo credited to Harry R. Becker, for Hall and Levine Advertising Agency for Catalina, Inc. 1 picture.
HA765010.JPG